“I asked myself the question: ‘Would I rather regret having done this or having not done this?'”
In episode 45 I chat with Sara Rodell about starting her company, Loop & Tie, her path to entrepreneurship (including a major pivot), and the learnings she has picked up along the way.
Background:
Sara is the Founder and CEO of Loop & Tie, a digital gift-giving startup and recent winner of Dreampitch 2017. Sara originally founded Next One’s On Me, a consumer-focused gifting app, before pivoting the company’s focus to corporate gifting and forming Loop & Tie. Prior to the start-up life, she was working in NYC at UBS as broker in institutional equity sales.
Recap:
In this episode, we discuss:
- More about Loop & Tie and how it is built around the idea of gifting choice. “Choice allows us to create a personalized experience at scale.”
- How Sara decide to make the leap into entrepreneurship and why she’s glad she wasn’t aware of all the challenges before making the decision.
- How she turned the failure of the Next One’s On Me concept into a new path forward by asking herself hard questions, identifying the right pivot, and ensuring her investors were on board.
- The advice she wish she would have listened to at the beginning and the advice she’s glad she ignored.
- Learnings on how to be a strong leader while building a company.
“One of the things I love about being in the startup space, you get a really clean slate when it comes to company culture… you can create an opportunity for someone to be their best, happiest self while also building a profitable company.”
To connect or learn more:
sara@loopandtie.com
